Marketing Communication Specialist (Markom) - Soto Ayam Kakijangi

Join SOTO AYAM KAKIJANGI, a leading name in Indonesia’s culinary industry, as a Marketing Communication Specialist (Markom) in the vibrant city of Yogyakarta. In this dynamic role, you will be the driving force behind our brand’s voice, shaping customer perceptions and driving engagement. This is your chance to create compelling narratives that resonate with our target audience, leveraging both traditional and digital channels.

As a Marketing Communication Specialist (Markom), you will work closely with our team to develop and execute marketing strategies that align with our brand identity. You’ll create and manage content for our social media platforms, including Instagram, Facebook, and TikTok, ensuring our brand’s voice is consistent and engaging. You’ll also be responsible for managing our email marketing campaigns, crafting newsletters, and promotional materials that drive customer engagement and loyalty.

📋 Tanggung Jawab Pekerjaan

• Develop and execute marketing communication strategies that align with the company’s brand identity and marketing goals.
• Create and manage content for social media platforms, including Instagram, Facebook, and TikTok, ensuring brand consistency and engagement.
• Manage email marketing campaigns, including the creation of newsletters and promotional materials.
• Conduct market research to identify trends and opportunities, and incorporate insights into marketing strategies.
• Monitor and analyze marketing performance using tools like Google Analytics and social media insights.
• Collaborate with the sales and customer service teams to ensure a cohesive customer experience.
• Stay updated with the latest marketing trends and best practices, and apply this knowledge to improve marketing efforts.
• Assist in the planning and execution of marketing events and promotions.

🎓 Kualifikasi & Syarat

• Bachelor’s degree in Marketing, Communications, or a related field.
• Minimum 3 years of experience in marketing communication, with a focus on digital and social media.
• Proficient in using social media management tools like Hootsuite, Sprout Social, or Buffer.
• Experience with email marketing platforms like Mailchimp or Constant Contact.
• Strong understanding of SEO and content marketing principles.
• Excellent written and verbal communication skills, with the ability to craft compelling narratives.
• Creative thinker with a keen eye for detail and a passion for food and culinary culture.
• Ability to work in a fast-paced environment and meet tight deadlines.

🛠️ Keahlian

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